Intercepting the Ostrich Effect
Redesigning the pre-dashboard experience with behavioral psychology.
The Behavioral Foundation
The core design strategy is grounded in established psychological and interactive frameworks. The methodology combines Nir Eyal's Hook Model for behavioral psychology, the BJ Fogg Behavior Model for interaction design, Yu-kai Chou's Octalysis for gamification, and James Clear's Atomic Habit loop.
What to build and why
Analyzing what to build in the flow and where the feature flow would place it in the merket.
Building the Habit Loop
A visual daily streak mechanic leverages loss aversion to keep users engaged. Highlighting milestones like a 32-day or 1095-day streak alongside calendar tracking shifts focus to maintaining a rewarding daily rhythm. This turns the friction of expense logging into a proactive daily achievement.
Status-Driven Motivation
We contextualized budget discipline by introducing a tangible social ranking. Showing users they are in the "Top 3%" of savers provides granular, immediate validation of the user's discipline. This translates abstract financial goals into a highly motivating, status-driven game.
Infinite Momentum
To bridge the gap between everyday transactions and long-term financial freedom, we introduced an interactive monthly boost slider.
Edge Cases/ Altrnative routes
There are cases where people break streaks and arent in the top percentiles, they would feel outed of the major flow, so alterate edge case are defined for personas.