CASE STUDY · AI REPORTS REIMAGINED

New AI Analytics Ecosystem

One product modelled for users, partners, events etc.

Design Leader · 7 engineers, Support Team GameRun.ai, 2026
CONCENTRATION
CENTRAL
Artefact of the Product
REGULATION
↘ ~75%
customer acquisition through product
USERS
100,000+
Events, Partners, Gloabl Brands
THE SHORT VERSION

GameRun had a report system, the output was PDF Files that resulted in only 25% customer acquisition, and a separate out of the app flow.

Users downloaded and shared the PDFs, and not the platform, the report was poorly designed and not properly accessible on phone.

I designed dynamic, responsive reports that work on web and phone, can be shared through app links and drive customer growth and partner event deals.

01 DEFINING THE PROBLEM

Outdated Reports, low conversions, non existent ecosystem

OUTDATED REPORTS
Older PDFs
After being the Central product the reports lookedoutdated and boring.
LOW CONVERSION
No Ecosystem
Thes reports were indepedant of the app and didnt drive customer sign ups
INACCESSIBILITY
On Phones and Tablets
Although most of the users were on mobile, the reports were hard to access and a headache to read.
NO DYNAMIC ELEMENTS
Inflexible Sections
No way to introduce tiered features and pricing in this kind of report structure
older versions looked bland and baseless

older versions looked bland and baseless

02 NEW REPORT SECTIONS

Redesigned Report sections

Metrics Versions through the history

Metrics Versions through the history

Metrics Versions through the history

Stanford Pages

Moulded for partner reports sections

Moulded for partner reports sections

03 REPORT HEADERS

Design Decisions and trade-offs

REJECTED
Player Image and Brand Logos
Depends too much on user input and image quality, which can be inconsistent
REJECTED
No Image but stylized, sports related graphics
didnt have an fallback incase the user did uplaod their images
CHOSEN
More Informative, Less Stylized
One size fits all, doesnt drive different experiences.
versions of new reports

versions of new reports

04 AI DATA & JSON

Writing PRDs & Shaping Reports

Wrote Requirements for AI Reponses with AI/ML Teams

Wrote Requirements for AI Reponses with AI/ML Teams

05 PARTNER REPORTS

Events and Partners went with my original design

Outcome was great Reports

Outcome was great Reports

Multiple events and pages

Multiple events and pages

06 FEATURE GATING

Price Tired features and implementation

New pricinng meant new tiers, features and gating, i managed that as well

New pricinng meant new tiers, features and gating, i managed that as well

INTERACTIVE PROTOTYPE SIMULATOR

Feature Gated Events Reports

Marketing Pages

Marketing Pages

Marketing Pages

Marketing Pages

Marketing Pages

Marketing Pages

Marketing Pages

Marketing Pages

WHAT I CAN CLAIM

Business and technical outcomes

CONVERSION
400%
New Ecosystem draws in upto 4 times new users & mulitple times more sign-ups
ACCESSIBILITY
INCREASED
Report solution makes this more accessible on the most popular touchpoint.
PRICING
BUILT FLEXIBLE
For the new tiered pricing model and feature gating.
“These reports go amazingly for our events and partner pages” — Direct Feedback from C Suite